Borderlands sells tin cups for "Tin Cup."
If many of the items in Borderlands Outlet Store seem familiar, it might not be because you’ve seen them being sold by a vendor in Nogales, Sonora. Instead, you could have seen them used as an accessory by The Rock in a blockbuster bangout, or possibly even in a Martha Stewart catalog.
Borderlands Outlet Store, 309 E. Seventh Street, sells a myriad of Mexican crafts, art and furniture, not only to the public but to various catalogs and movies as well.
Martha Stewart buys the hand-crafted star lights, while many items such as iron clay pots and candles have been featured in Ralph Lauren catalogues. Several items have popped up in The Rock’s "The Scorpion King," set not in Mexico but in the ancient sands of the Middle East. Borderlands items have also been featured in the 1996 golfing movie "Tin Cup," which was filmed partly in Arizona.
The store on Fourth Avenue showcases the originals, which, taken together in their frenzied colors and vibrant eclecticism, create their own atmosphere. Some items, like tinfoil crafts cut into hearts and simple shapes, are as cheap as $.75. Many of the authentic furniture pieces created in Mexico can cost up to $19,000.
"We do have a security system," said wholesale distributor Jeanatte Lopez, who works in the office handling outside orders. "It’s not state of the art, but we do have one,” Lopez said there have been no robbery attempts on the store in the 9 years it’s been around.
Borderlands also sells to mom and pop shops, who in turn sell the items to the public.
Although their status as a wholesaler has allowed them to turn the products out for just a bit cheaper, the variety of stores in the Fourth Avenue area have been pricing competitively. Now, Borderlands and its peers sell items for about the same price, the difference being only in the product.
Because the company is well established, it can draw items from all over Mexico, as opposed to just one area. The items are created in houses and are hand-crafted in 13 different states in Mexico as well as in Guatemala, said employee Debbie Nultmeyer. Smaller art dealers in the area are forced to get their subjects from one place, but Borderlands can branch out. This allows them to keep collections of different items, such as the array of wooden crosses they showcase on their bright yellow wall in the back room. They also have a large collection of prints and murals with the Virgin de Guadalupe as well as various saints and friars.
The selection varies from the traditional to the mystical: for example the Garden of Eden tree statue with butterflies and fish and headless eyes floating on the branches. Adam and Eve stand naked in the middle; two detached palms beneath them.
A single buyer would be hard-pressed to find just one item like this and bring it home to Tucson, but Borderlands has an entire store.
Possibly the most interesting item that Borderlands can boast is their life-sized skeleton statues, clad in tuxedoes and top hats. It’s not hard to imagine one of these creatures being used as a stunt man for an action star in a movie, or maybe taken on a date by Martha herself while she was in prison. But who knows for sure, because unless Martha ordered from her catalog, she would have had to go to the store to pick it up.